Renewed Authenticity: When the Past Inspires the Future

The "Mada" typeface was built on the solid foundations of the horizontal Naskh script, with its fluidity and clarity, but it did not stop at imitation. Rather, it elevated it to a new level of innovation, drawing inspiration from the spirit of Arabic printing in the 1970s and 80s — that golden age which saw the flourishing of Arabic newspapers and magazines with their distinctive appearance.

What distinguishes Mada is its ability to combine familiarity and novelty: it looks familiar to the Arabic eye, like an old friend, yet modern and confident, as if born in the moment. Through years of widespread use by hundreds of designers around the world, this typeface has become a symbol of lasting beauty in typographic design.

Every letter in Mada carries a unique personality, like a scene from an old story retold in a contemporary style. The proportions of the letters are precise, and the distribution of space between them is harmonious, giving the entire text a high visual unity and creating a visual rhythm akin to visible poetry.

Technical Intelligence in Service of Beauty

Mada's distinction is not limited to its external form but extends to the intelligent technical structure that governs it. It is not enough for it to be beautiful; it must also be effective and flexible in use.

The typeface includes advanced typographical solutions that allow the letters to automatically adapt to each other, achieving a precise visual balance even at high density or small sizes. It also provides designers with precise control over letter compositions and extensions, with calculated aesthetic extensions that connect words and diacritics with natural fluidity.

Technically, the font demonstrates excellent performance in professional design software like Adobe InDesign, and also works efficiently in Microsoft Office and web environments, making it a practical choice alongside its aesthetic value.

Continuous Development: The 2024 Version Redefines Efficiency and Elegance

Since its initial release in 2016, the Mada typeface has not stopped evolving. The new (2024) version, designed by Sultan Maqtari with the same insightful vision, represents a qualitative leap in precision and fluidity.

The update focused on:

• Refining the curves to become more fluid and harmonious.
• Reducing letter extensions to improve spatial efficiency, making it more suitable for use in narrow or multi-column designs.
• Adding two intermediate weights between the original weights, which expands the typeface's range of use in different editorial and creative contexts.

Today, Mada is available in two editions: the Original (2016) and the New (2024), each including four weights—from Regular to Black—giving designers unprecedented flexibility.

An Integrated Visual World: From Arabic to Global

Mada is no longer just an Arabic typeface. It has expanded to become a comprehensive typographic system that supports:

• The entire Arabic language.
• The Farsi, Kurdish, and Urdu languages.
• A wide range of international diacritics and symbols.
• And most importantly: a Latin version designed by Sultan Maqtari himself, so that it visually and intellectually harmonizes with the Arabic script, rather than being just an automated addition.

This comprehensiveness has made Mada one of the most widely used fonts in the "Sultan Fonts" series and a top-seller on the global MyFonts platform, underscoring its international acceptance and high trust among professionals.

Conclusion: When a Typeface Becomes a Visual Journey

The Mada typeface is more than just a design tool — it is the culmination of long experience in understanding the Arabic script, reading its history, and anticipating its future. It is a living bridge between the ancient past and the digital present, combining originality with innovation, and beauty with function.

In a world accelerating towards technology, Mada comes to remind us that true beauty is not imported; it is built—with care, with patience, and with a heart that loves our language and culture.